'A Bottle of Guinness Please'
The colourful history of Guinness
By David Hughes (ex Guinness brewer) This is an important Guinness book on the early brewing, bottling and brand history from 1830 up to the present day. It is a major reference work researched from the Brewery archives in London and Dublin, full of interesting brewing, bottling and trade facts. Guinness's Stout, can claim to be the most famous beer brand in the world with a rich history that spans over 250 years, migrating from Ireland, first to mainland Britain and thence around the world. No other beer can claim to have had over 12,000 bottlers and be sold in 140,000 outlets. Every bottler had their own label and there have been more designs of Guinness labels than for any other brewer.
There are wonderful stories, like the dropping into the Atlantic Ocean of 150,000 bottles, each with a message placed inside. The intention was that they should bob along on the ocean currents and wash up on the east coast of Canada, North and South America, which they did for the next 20 years. Some 50 or more ended up inside the Arctic Circle to be found by Inuit people 40 years later. Then there was the invention in the 1950s of a sticky secret blending ingredient which allowed Foreign Guinness to be brewed outside of Dublin. Another blending ingredient was formulated, which when added to locally brewed lager, transformed it into Guinness's Foreign Extra Stout. Also, discover the champagne bottles containing Guinness Stout, which are sitting nicely chilled 12,600 feet down, on the bottom of the North Atlantic, in the wreck of the Titanic.
This is a wonderfully illustrated book about how Guinness was brewed over a 200 year period and what type of equipment was used. The legacy of the Park Royal brewery and Guinness Overseas development is reviewed. The world-wide trade conducted by the Victorian export bottlers up to the formation of Guinness Exports Ltd is explored in detail. This book will appeal to those who love beer and the Guinness brand, brewers, breweriania collectors, labologists, brewery history buffs and Guinness employees.
This is a 1.7kg reference book with hard glossy cover, thread sewn for long life (not glued) with 304 A4 pages and over 500 colour illustrations of old photos, labels, early advertisements, graphs, drawings and many fabulous collectables. It contains masses of facts previously unpublished.
TAKE A CLOSER LOOK
Price: £15.00
